MADRID IS DRESSING UP:Courtesy of OMODA Madrid es Moda / ACME

OMODA Madrid es Moda Returns with Spanish Talent, Red Threads and Plenty of Fashion Drama

From 7 to 10 September 2026, Madrid will once again become one enormous, gloriously stylish catwalk as OMODA Madrid es Moda takes Spanish designer fashion out of the traditional fashion bubble and places it exactly where it belongs: in the streets, historic buildings, hotels, ateliers and unexpected corners of the capital.

Because in Madrid, fashion rarely enters quietly. It arrives with confidence, orders a café con hielo, puts on oversized sunglasses and somehow makes crossing Gran Vía look like the final walk of a couture show.

This year’s edition returns under the concept #FanDeLaModaEspañola, celebrating not only the designers whose names appear on the invitations, but the entire creative community behind Spanish fashion: artisans, pattern cutters, embroiderers, workshops, photographers, stylists and all those wonderfully talented people who can look at a piece of fabric and see a future masterpiece. Or, at the very least, a jacket we suddenly absolutely need.

The emotional symbol connecting the 2026 edition is a red thread — a poetic metaphor for the invisible bond between generations, creative stories and the many hands involved in bringing a collection to life. It represents heritage without nostalgia, tradition without dust and craftsmanship with a thoroughly modern attitude. A little Tradition, a little rebellion and plenty of Glanz und Glamour.

Madrid es Moda was created in 2015 with one beautifully clear ambition: to bring Spanish designer fashion closer to the city, connect creators with the public and transform Madrid into a living showcase for national design. Today, it is one of Spain’s leading platforms for independent and slow fashion, while still keeping something refreshingly human at its heart. This is not simply an industry admiring itself from the front row. It is fashion stepping outside, opening the doors and saying: “Come in, darling. Let us show you how the magic is made.” OMODA Madrid es Moda

More Than Thirty Reasons to Get Dressed

More than 30 designers, labels and creative platforms are expected to take part in a programme spread across different locations in Madrid, featuring runway shows, performances, exhibitions, intimate conversations, pop-ups, professional encounters and events open to the public.

Among the confirmed names are Angel Schlesser, Carlota Barrera, Dominnico, Félix Ramiro, García Madrid, Juan Avellaneda x See Iou, Maison Mesa, María Lafuente, Miguel Marinero, Oteyza, Pilar Dalbat, Roberto Torretta, Roberto Verino, The 2nd Skin Co., Dolores Cortés and Adlib Ibiza.

There will also be deliciously intriguing collaborations. Dolores Promesas x Duyos will present their first collection together, while Daniel Chong and Eduardo Navarrete join forces — a pairing that already sounds like colour, character and at least one moment destined to dominate Instagram.

Meanwhile, Devota & Lomba will celebrate four decades in fashion. Forty years of silhouettes, ideas and creative survival deserve more than polite applause. They deserve champagne, a standing ovation and perhaps a little German Hoch die Tassen — strictly metaphorically before the first show, of course.

Emerging talent will also be given its moment in the spotlight through a presentation by students from IED Madrid, ensuring that the programme does not merely celebrate the established names of Spanish fashion but also introduces the designers who may be dressing its future. The September edition will therefore become a conversation between generations: experience meeting experimentation, craftsmanship meeting technology and grand fashion houses meeting young creatives with enormous ideas and probably very little sleep. Programme preview

When Madrid Becomes the Runway

What makes Madrid es Moda especially irresistible is its relationship with the city itself.

Rather than keeping fashion hidden behind the doors of one exhibition hall, the event allows it to move through Madrid. Iconic spaces become stages, architecture becomes scenery and ordinary city life unexpectedly finds itself seated in the front row.

One moment you may be walking to lunch; the next, a staircase, courtyard or historic square has been transformed into a fashion set. Na wunderbar. This is precisely how a fashion city should behave.

The edition is expected to open with a major urban runway show in a historically significant Madrid location. The exact setting is being kept under wraps for now — because fashion understands the importance of a dramatic reveal — but it is intended to mark the beginning of Madrid’s wider fashion celebrations in suitably spectacular style.

Across the four days, traditional runway shows will mingle with more intimate formats: static presentations, exhibitions, performances, talks and temporary boutiques. These smaller encounters matter. They allow visitors to see the clothes up close, understand the craftsmanship and perhaps even speak to the people who created them.

That proximity is part of the charm. Spanish designer fashion is not presented as something distant, untouchable or reserved for a tiny circle of insiders. It becomes personal, emotional and alive.

Fashion with a Memory — and a Future

The 2026 theme is also a return to the roots of the project.

During the pandemic, the spontaneous movement #fandelamodaespañola emerged as designers began publicly supporting and celebrating one another. Designers talked about other designers. Brands amplified fellow brands. In an industry often portrayed as fiercely competitive, this became an unexpectedly moving declaration of solidarity.

Madrid es Moda now revives that spirit — not to look backwards with melancholy, but to remember that fashion is ultimately a collective art form.

Behind every perfect shoulder line is a pattern cutter. Behind every intricate detail is an artisan. Behind every seemingly effortless runway moment are weeks, sometimes months, of fitting, stitching, correcting, steaming and quiet panic.

Fashion may sparkle under the lights, but its true luxury lies in knowledge, time and human skill.

And this is perhaps the most compelling element of Madrid es Moda: it understands that Spanish fashion is not only about beautiful clothes. It is about cultural identity, regional craftsmanship, creativity, entrepreneurship and the preservation of techniques that cannot simply be replaced by the next algorithm or mass-produced micro-trend.

In other words: slow fashion, but never sleepy.

The Fashion Verdict

OMODA Madrid es Moda 2026 promises four days in which the capital will celebrate Spanish creativity with style, emotion and a healthy amount of theatricality.

Expect established houses, emerging voices, unexpected collaborations, historic locations and plenty of those wonderfully Madrid moments when nobody is entirely sure whether the person standing beside them is a designer, an actress, an aristocrat or simply someone exceptionally well dressed on her way to lunch.

The red thread running through this edition may symbolise connection, heritage and community — but let us be honest: it will also look fabulous in photographs.

So polish the sunglasses, rethink the shoes and prepare for Madrid to do what Madrid does best: turn culture into conversation, conversation into celebration and an ordinary September afternoon into something that feels suspiciously like a movie scene.

Because from 7 to 10 September, Madrid will not simply be wearing fashion.

Madrid will be fashion.

And darling, that deserves a little Applaus.