Spain’s Fashion Power 50 The Men Defining Spanish Style
Spain’s Fashion Power 50
The Men Defining Spanish Style
Spanish men have never needed to shout in order to be noticed.
Their style is found in the details: an impeccably cut jacket, an open collar worn with absolute confidence, a perfectly polished loafer and that particular expression suggesting they arrived late entirely on purpose.
Spanish menswear lives between tradition and temptation.
It carries the elegance of Madrid, the creative energy of Barcelona, the nonchalance of the Mediterranean and the natural drama of Andalusia. It is tailored, but never stiff. Masculine, but never predictable. Refined, yet always prepared to break one carefully selected rule.
For our cover, three men represent three distinctive interpretations of contemporary Spanish style.
Jon Kortajarena — The Modern Icon
Jon Kortajarena embodies the cinematic side of Spanish masculinity.
His style is powerful without appearing forced: sharp tailoring, relaxed shirts, monochrome looks and the ability to make a simple black suit seem like the beginning of a very interesting story.
He represents international Spanish glamour—confident, sensual and effortlessly modern.
Andrés Velencoso — The Mediterranean Gentleman
Andrés Velencoso brings warmth and understated elegance to menswear.
His look is less about following every trend and more about understanding what works: beautifully fitted jackets, natural fabrics, relaxed tailoring and the quiet confidence of a man who does not need an oversized logo to announce his arrival.
He is the Mediterranean gentleman—polished, masculine and just informal enough to remain irresistible.
Pelayo Díaz — The Creative Rebel
Pelayo Díaz represents the more experimental face of Spanish fashion.
He plays with proportion, silhouette and convention, combining classic tailoring with unexpected details. Where others see a suit, he sees a starting point.
His style is bold, intellectual and deliberately individual—a reminder that elegance should never become a uniform.
Three Men, Three Visions
Together, Jon Kortajarena, Andrés Velencoso and Pelayo Díaz illustrate the breadth of contemporary Spanish menswear.
One brings cinematic sophistication.
One represents relaxed Mediterranean elegance.
And one ensures that nobody becomes too comfortable.
What connects them is not a particular suit, colour or designer. It is attitude.
Because the best-dressed Spanish men understand one essential rule:
Clothes should never wear the man.
They should simply make it impossible to forget him.