SPAIN’S GOLDEN INSTAGRAMMERS
SPAIN’S GOLDEN INSTAGRAMMERS
12 Spanish Creators Over 60 Who Prove That Life Gets More Interesting with Age
Forget the idea that Instagram belongs to twenty-somethings posing beside infinity pools. Some of Spain’s most fascinating digital personalities have silver hair, decades of experience and absolutely no intention of becoming invisible.
They travel for more than 250 days a year, climb mountains, explore the polar regions, open restaurants close to retirement, start modelling careers in their eighties and turn ordinary Spanish streets into personal fashion runways.
These creators do not make getting older look like a compromise. They make it look like a privilege.
This is not a ranking based purely on follower numbers. It is an editorial selection of Spanish Instagram personalities aged 60 and over whose stories, knowledge and attitude make them particularly inspiring for the Golden Expert Club.
1. Paco Nadal: The Man Who Is Almost Always Somewhere Else
Instagram: @paconadal
Paco Nadal, born in Murcia in 1960, is one of Spain’s most established travel journalists. According to his Instagram biography, he travels for more than 250 days a year – and then tells the rest of us what he has discovered.
His account is a fascinating mixture of distant countries, Spanish landscapes, cultural encounters, practical observations and intelligent travel journalism. Nadal does not simply arrive somewhere, take a photograph and leave. He looks at the history, the people, the food and the contradictions of a place.
He also writes for El Viajero at El País, contributes to Cadena SER and produces travel content across several platforms. His Instagram account is especially useful for people who want more than a list of famous sights. He demonstrates that meaningful travel is about curiosity, context and the willingness to keep learning.
For anyone planning a new travelling life after 60, Paco Nadal is living proof that experience does not reduce curiosity. It can actually make us better travellers.
Follow him for: international travel, Spanish destinations, culture, photography, nature and practical inspiration.
2. Jesús Calleja: Adventure Does Not Check Your Birth Certificate
Instagram: @jesuscallejatv
Jesús Calleja turned 60 in 2025 – and celebrated this chapter of his life in the way only Jesús Calleja could: by continuing to search for the next great adventure.
The Spanish mountaineer, adventurer and television presenter has climbed Everest, crossed extreme landscapes and travelled with well-known guests for programmes such as Planeta Calleja. In 2025, he also became the first Spanish non-professional astronaut to travel into space aboard a Blue Origin flight.
His Instagram account combines dramatic landscapes, expeditions, television projects, environmental concerns and the enthusiasm of a man who still appears genuinely amazed by the world.
That enthusiasm is precisely what makes him relevant to the Golden Expert Club. Calleja does not behave as if life after 60 should become smaller, quieter or safer. His world continues to expand.
Nobody has to climb Everest or fly into space to follow his example. The important message is much simpler: keep finding things that excite you.
Follow him for: adventure, mountains, television, travel, environmental stories and an enormous dose of energy.
3. Sebastián Álvaro: A Life at the Edge of the Impossible
Instagram: @sebasalvaro8848
Born in Madrid in 1950, Sebastián Álvaro is a journalist, writer, adventurer and the creator of the legendary Spanish television series Al filo de lo imposible – At the Edge of the Impossible.
During his extraordinary career, Álvaro directed hundreds of documentaries and participated in or organised expeditions to some of the most inaccessible places on Earth. Mountains, caves, deserts, rivers and polar regions became both his workplace and his classroom.
Today, his Instagram account carries that experience into the digital world. His posts are not only about spectacular scenery. They are about courage, friendship, risk, responsibility and the lessons that extreme places can teach us about ordinary life.
At more than 75 years old, he remains connected to expeditions, books, lectures and new projects. He represents a form of ageing that has very little to do with withdrawing from the world. Instead, he uses everything he has learned to understand it more deeply.
Follow him for: mountaineering, exploration, books, expedition history and thoughtful reflections on courage.
4. Ramón Larramendi: Reinventing Life Between Spain and Greenland
Instagram: @ramonhlarramendi
Ramón Larramendi, born in Madrid in 1965, is one of Spain’s most important polar explorers. He has travelled tens of thousands of kilometres through Arctic and Antarctic territories and spent long periods living with Inuit communities.
He also created the WindSled, a wind-powered vehicle designed to transport scientific teams and equipment across polar ice without conventional fuel.
Larramendi spends part of his life in Greenland, making him particularly interesting for readers fascinated by unconventional ways of living abroad. His story is not the classic dream of retiring beside a Mediterranean swimming pool. It is a much more radical example of building a life between different countries, climates and cultures.
His Instagram account opens a window onto places most of us will never experience directly: Greenland’s enormous ice fields, polar expeditions, Inuit life and scientific exploration.
He reminds us that a life abroad does not have to follow a standard formula. Sometimes the place that makes us feel most alive is the one nobody else expected us to choose.
Follow him for: Greenland, polar travel, climate, science, Inuit culture and sustainable exploration.
5. Camino Villa: The Reinvention That Began Around 70
Instagram: @caminovilla
Camino Villa is one of Spain’s best examples of a successful digital reinvention later in life. The fashion consultant and silver model began building her Instagram presence when she was approaching 70 – at an age when many people assume that technology, fashion and new careers are no longer meant for them.
Today, she describes herself as a content creator, silver model, speaker and brand ambassador. Her account moves comfortably between fashion, lifestyle and travel.
What makes Camino compelling is not simply what she wears. It is the calm confidence with which she occupies a space from which older women have traditionally been excluded.
Her silver hair is not disguised, softened or apologised for. It is part of her identity. Her style can be elegant, relaxed, colourful or minimalist, but it never appears to be an attempt to look thirty years younger.
Camino Villa demonstrates that reinvention does not require us to erase our previous life. We can take our knowledge, taste and personality with us into an entirely new career.
Follow her for: silver style, fashion, travel, personal reinvention and confidence after 60.
6. Andrés García-Carro: The 94-Year-Old “Spanish King”
Instagram: @thespanishking_
His Instagram biography says it perfectly: “94 years. Made in Spain.”
Andrés García-Carro did not begin his modelling career at 20, 40 or even 60. He was already in his late eighties when his granddaughter recognised his remarkable presence, photographed him and helped introduce him to the fashion world.
Since then, “The Spanish King” has worked as a senior model and appeared in international campaigns and fashion projects. His tailored suits, silver hair, beard and unmistakable gaze have turned him into one of Spain’s most charismatic late-life discoveries.
But the truly inspiring part of his story is not simply that an older man became a model. It is that an entirely unexpected door opened after the age at which society normally stops expecting surprises.
His account is elegant, playful and wonderfully unapologetic. There is no pretence that he is younger than he is. His age is not hidden; it is the source of his distinction.
Andrés García-Carro proves that it is possible to be discovered at 88 and still wonder what might happen next.
Follow him for: senior modelling, Spanish elegance, humour and one of the best late-blooming stories on Instagram.
7. Pino Montesdeoca: Grey Hair, Great Energy and Well-Ageing
Instagram: @pino_montesdeoca
Canarian model and actress Pino Montesdeoca has become one of the recognisable faces of Spain’s well-ageing movement.
Her story is especially appealing because her public career developed later than the conventional modelling industry would normally allow. Instead of trying to conceal her maturity, she made it part of her professional identity.
Her Instagram account includes fashion campaigns, behind-the-scenes moments, travel, events and glimpses of her everyday life. She can appear glamorous and sophisticated in one post and completely natural in the next.
Pino represents something more interesting than the familiar phrase “age is just a number.” Age is not merely a number; it is experience, character and a story written into a person’s face. Her work shows that these qualities have value.
For women considering a new professional direction after 60, her career offers an important reminder: the qualities the world once overlooked may eventually become the qualities that make us unforgettable.
Follow her for: modelling, beauty, fashion, healthy ageing, travel and Canarian energy.
8. Carmen Gimeno: Bilbao Street Style with Colour and Confidence
Instagram: @carmen_gimeno
Carmen Gimeno is a Fine Arts graduate, teacher and fashion creator based in Bilbao. She has developed a large audience through her fearless approach to everyday style.
Her trademark silver hair and red lipstick are instantly recognisable, but her real strength is the way she combines accessible clothing. Instead of presenting fashion as an exclusive world that requires an enormous budget, she frequently works with familiar high-street pieces, oversized silhouettes, trainers, strong colours and unexpected combinations.
Bilbao provides the perfect backdrop: urban, artistic and slightly less predictable than the standard images of Spanish fashion.
Carmen’s account is useful because the clothes still look like clothes that could be worn in real life. There is experimentation, but there is also practicality. Her outfits offer ideas for women who want to feel contemporary without dressing like somebody else.
She makes a persuasive case for refusing the beige, cautious uniform that older women are so often expected to adopt.
Follow her for: Spanish street style, affordable fashion, colour, art and wearable outfit ideas.
9. Susi Rejano: Mediterranean Glamour from Barcelona
Instagram: @susirejano
Barcelona-based Susi Rejano, born in 1962, brings a more polished form of glamour to Spain’s 60-plus Instagram landscape.
She is a designer and the founder of the accessories brand Brillant Barcelona. Her account features architectural tailoring, monochrome combinations, dramatic jewellery, denim, sunglasses and luxurious Mediterranean settings.
While Carmen Gimeno’s style often feels playful and urban, Susi’s is cleaner, more refined and deliberately glamorous. Together, they demonstrate how varied fashion after 60 can be.
Her profile is also interesting from an entrepreneurial perspective. She has not limited herself to modelling other people’s products; she has built a brand and created a recognisable visual identity around her own taste.
Susi Rejano’s Instagram is for anyone who enjoys the idea of arriving for lunch in Barcelona looking as though the restaurant has been waiting all morning for her entrance.
Follow her for: Barcelona lifestyle, Mediterranean glamour, design, accessories, travel and sophisticated fashion.
10. Rafuel: From Selling Fuel to Feeding Instagram
Instagram: @rafuel55
Rafael Antonín – better known as Rafuel – was born in Barcelona in 1955. He spent much of his professional life selling fuel. Then his enthusiasm for uncomplicated, generous food turned him into one of Spain’s best-loved culinary creators.
His recipes are gloriously direct: potato tortillas, sandwiches, rice dishes, pasta, croquettes, appetisers and the kind of Mediterranean comfort food that makes people walk into the kitchen immediately.
His popularity grew because he understood something essential about social media: viewers do not always want perfection. They want personality, clarity and food they can imagine sharing with other people.
Close to traditional retirement age, Rafuel did not disappear from professional life. He published cookbooks, expanded his online audience and opened Casa Rafuel in Barcelona.
That makes his story ideal for the Golden Expert Club. A lifelong interest can become a digital career. A career can become a book. A book can become a restaurant. And retirement can become something completely different from the original plan.
Follow him for: Spanish recipes, Barcelona food, entertaining, Mediterranean cooking and late-life entrepreneurship.
11. Naty Abascal: The Original Spanish Style Influencer
Instagram: @natyabascal
Long before Instagram existed, Naty Abascal was already influencing Spanish fashion.
Born in Seville in 1943, she began modelling internationally in the 1960s and worked with legendary names from the worlds of photography and design. Over the decades, she became known for her friendship and creative relationships with designers including Valentino and Oscar de la Renta.
Her Instagram presence combines fashion history with contemporary events, travel, couture and the vivid sense of colour associated with her personal style.
Naty is not a conventional creator who built her career through Reels and algorithms. She belongs on this list because she connects the glamorous history of European fashion with its digital present.
At more than 80, she continues to be visible, interested and stylistically adventurous. Her account reminds us that elegance does not mean becoming cautious. It can mean knowing exactly who you are and still being willing to surprise people.
Follow her for: Spanish fashion history, couture, travel, events, colour and unapologetic glamour.
12. Carmen Lomana: A Passion for Life – and No Interest in Disappearing
Instagram: @carmen_lomana
Carmen Lomana, born in León in 1948, is a Spanish businesswoman, television personality and haute-couture collector. Her Instagram account is an energetic mixture of fashion, social events, travel, media appearances, opinions and everyday observations.
She is glamorous, outspoken and occasionally controversial – which is precisely why her content never feels invisible or apologetic.
Her life has also included profound personal change. After losing her husband, she built a new public chapter as a television personality and commentator. She continued working, travelling, dressing beautifully and participating fully in cultural life.
Carmen represents a kind of mature visibility that older women have often been discouraged from claiming. She does not ask whether a dress, an event or an opinion is “appropriate” for her age. She simply decides whether it is appropriate for Carmen Lomana.
You do not have to agree with everything she says to appreciate the larger message: women do not lose the right to be glamorous, curious, funny, complicated or outspoken when they turn 60.
Follow her for: Spanish society, fashion, travel, lifestyle, humour and strong opinions.
What These Spanish Creators Have in Common
Their accounts are completely different. One person wears couture in Madrid; another cooks tortilla in Barcelona. One crosses polar ice; another creates fashion photographs at 94. Some have spent their entire careers in public, while others were discovered when conventional society would already have considered their working lives complete.
But they share several qualities.
They remain curious. They understand that learning does not stop with retirement. They allow themselves to become beginners. They use their experience without becoming trapped by it. Most importantly, they are visible.
That visibility matters.
When people over 60 appear online only in advertisements for retirement plans, medication or mobility products, younger generations receive a painfully limited picture of later life. These Spanish creators offer a much bigger one.
They show us people over 60 travelling, working, flirting with fashion, starting businesses, climbing mountains, cooking for thousands of followers, entering new industries and making plans.
Why Spain Is the Perfect Setting for a New Chapter
Spain offers more than sunshine and an attractive cost of living. It offers an everyday culture built around streets, cafés, markets, food, conversation and life lived outside the home.
For somebody considering a move after 60, this matters. Starting again becomes easier when life happens in public: at the neighbourhood bar, in the market, on the promenade, during a local festival or over a long lunch.
The people in this selection show many different versions of Spanish life. There is no single correct formula. It may be fashionable Bilbao, creative Barcelona, adventurous León, elegant Madrid, wild Greenland viewed through Spanish eyes or the relaxed confidence of the Canary Islands.
The essential idea is the same: the second half of life is not the time to become smaller.
It is the time to decide what deserves more room.
More travel. More colour. More food around the table. More courage. More curiosity. More Spain.
And perhaps, finally, more of the person you always intended to become.
Editorial note: This selection is based on relevance to the Golden Expert Club, authenticity, variety of topics and an active or recently active Instagram presence. Ages and account information were checked in September 2026. Social-media statistics and account details can change.

